Samsung 2004 Annual Report Download - page 14

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>>>>>>
There’s something big going on here. Digital convergence is happening all around us. Internet-enabled
refrigerators are learning how to do more than just stay cool. Wireless notebooks are taking the Internet where
it’s never gone before. Semiconductor innovations are packing greater speed, capacity, and functionality in
increasingly smaller spaces. Home networking technology is enabling AV devices to talk to each other. And
3G mobile phones are doing much more than keeping people in touch. Digital technology is becoming ubiqui-
tous, and with it, so is the Samsung brand.
>>>>>>
It’s all too easy to associate “convergence” with “confusion”. But convergence isn’t about simply jam-
ming as many features and functions as possible into a single device. Convergence Samsung-style begins with
figuring out what consumers want before they even know they want it. Our design philosophy aims for a bal-
ance of reason and feeling as we work not only to differentiate our products, but also to create a new expe-
rience that goes far beyond the user’s expectations.
>>>>>>
We rely heavily on research in our pursuit of design excellence in form, feel, and function to create prod-
ucts that are irresistible in today’s intensely competitive marketplace. Our Seoul Usability Lab is a home-like
space where we can test, observe, and record every aspect of the user experience. In 2004, we established the
User Centered Design Lab in Seoul to focus on creating breakthrough physical, graphic, and auditory user inter-
faces, all emerging opportunities for differentiation as the digital convergence accelerates. And one thing’s
for sure. You can expect Samsung to be a ubiquitous part of tomorrow’s digital lifestyle.
SO, WHERE’S ALL THIS TECHNOLOGY HEADED?
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