Salesforce.com 2006 Annual Report Download - page 9

Download and view the complete annual report

Please find page 9 of the 2006 Salesforce.com annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 124

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124

Table of Contents
• Deepen relationships with our existing customer base. We believe there is significant opportunity to leverage our relationships with existing
customers. We want to sell more subscriptions to existing customers by targeting additional functional areas and business units within the
customer organization and pursuing enterprise-wide deployments, and we want to provide professional service offerings that are complementary
to our service and enable us to sell subscriptions to larger customers who require assistance with complex integrations and customizations. In
addition, by continuously enhancing the functionality of our service, we believe that customers will find more uses for our service and therefore
purchase additional subscriptions, continue to renew their existing subscriptions, and upgrade to more fully featured versions such as our
Unlimited Edition.
• Encourage the development of third-party applications on our Apex platform. Our Apex platform (previously called AppExchange platform or
sforce) enables existing customers and third-party developers to develop and deliver on-demand applications they have built in our technology
environment. It is a platform on which applications can be created, published, and run. In addition, these applications can be listed on the
AppExchange, our online marketplace of on-demand applications. We believe the ecosystem of on-demand developers will address the business
requirements of both current and potential subscribers. The Apex platform enhances the attractiveness of our service, particularly to enterprise
customers, by enabling them to accelerate the integration of our service with their existing applications, increase the customization possibilities of
their solution, and create new applications to address specific business issues. We continue to augment the tools and services we provide to
developers and foster their development of new applications. We are also developing a complete package of commercial services and revenue-
sharing programs for developers and partners to market, sell, invoice and deliver the applications they have built on the Apex platform and made
available on the AppExchange.
The salesforce.com Service
We provide a comprehensive array of on-demand CRM services, which enable customers and subscribers to systematically record, store and act upon
business data, and to help businesses manage customer accounts, track sales leads, evaluate marketing campaigns, and provide post-sales service. We also
enable companies to generate reports and summaries of this data and share them with authorized individuals across functional areas. Most of the features of
our service can be accessed through a variety of devices, including laptop computers and mobile devices. For example, we offer a mobile version of our
service that is accessed by the leading wireless devices. Additionally, through Apex Builder (previously called AppExchange Builder or Customforce), our
service is highly configurable in a short amount of time, enabling our customers to tailor its appearance, policy settings, language, workflow, reports, and
other characteristics without the use of significant IT resources or consultants. Our services mainly focus on the following functional areas within CRM:
• Sales force automation, which is marketed under our brand Salesforce SFA, enables salespeople to be more productive by automating manual
and repetitive tasks and by providing them with better, more organized data about current and prospective customers. Salesforce SFA helps
companies establish a system and process for recording, tracking, and sharing information about sales opportunities, sales leads, sales forecasts,
the sales process, and closed business, as well as managing sales territories.
• Partner relationship management, which is marketed under our brand Salesforce PRM, provides channel managers with complete visibility
into their company's entire sales pipeline for direct and indirect channels. Salesforce PRM makes it easy for partners to access leads, collaborate
on deals, and locate all the information they need in order to be successful.
• Marketing automation, which is marketed under our brand Salesforce Marketing, enables companies to manage marketing campaigns from
initiation through the development of leads that are passed to the sales team and enables them to determine the effectiveness of each campaign by
quantifying the revenue generated as a result of specific marketing activities.
6