Qantas 2005 Annual Report Download - page 22

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20
When value-based airline Jetstar celebrated its first birthday
in May 2005, it was already one of the leading consumer
brands in Australia. The airline has achieved unprecedented
brand recognition for a new entrant with customer
recognition rated well above 90 per cent.
Jetstar has also achieved its aim of encouraging more
Australians to fly more often. One in 10 customers is a first-
time flyer and Jetstar is responsible for a sharp growth in
passenger traffic on many of the domestic leisure markets
to which it flies. Some markets have grown by as much as
250 per cent.
Jetstar currently operates around 130 services each day
to 17 Australian destinations – or 900 weekly services –
compared to almost 700 weekly services to 13 destinations
when it was launched. This includes services to a secondary
airport, Avalon, west of Melbourne.
In keeping with its cost structure, around 90 per cent of
Jetstar’s fares are distributed online, mostly at jetstar.com.
Jetstar carried more than four million passengers in its
first full year. This was greatly assisted by the successful
introduction last July of the A320. The 177-seat configured
aircraft will replace Jetstar’s original launch fleet of 14 717s,
the first eight of which are being transferred to QantasLink.
Nine A320s were introduced during this year and Jetstar
will move to an all A320 fleet (23 aircraft) by mid-2006.
Jetstar employs more than 1,200 people.
HIGHLIGHTS
x In August 2005, Jetstar announced it would start
flying internationally. Trans-Tasman services start
from 1 December 2005, boosting Qantas Group seat
capacity by 1,500 seats per week and operating from
Christchurch to Melbourne, Sydney and Brisbane.
Jetstar will also launch a new non-stop service between
Christchurch and the Gold Coast. Jetstar will base two
A320 aircraft in Christchurch, creating up to 100 jobs.
x From 30 October 2005, Jetstar’s Australian network will
increase to 18 destinations with the launch of Townsville
services. Services to Ballina/Byron and the Fraser Coast
(Hervey Bay) commenced in July 2005.
x In June 2005, Jetstar introduced portable video on
demand units which are now available for rent on all
A320 services. These units screen feature movies, popular
TV shows and music videos.
x Jetstar launched Qantas Frequent Flyer benefits in March
2005. Frequent Flyers are able to earn points and status
credits with the purchase of JetFlex fares.
x A new Qantas-marketed and Jetstar-operated free sale
codeshare arrangement was launched in June 2005 as
part of a package of new incentives for international
wholesalers to purchase Jetstar fares.
x Heavy maintenance for the A320 fleet will be
undertaken at Jetstar’s national engineering base
in Newcastlex
Spirit of Australia
Flying Businesses
Jetstarx
Jetstar has achieved its aim of encouraging more Australians
to fly more often