Proctor and Gamble 2011 Annual Report Download - page 30

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Bringing the Basics Back to Everyday Life:
P&G’s Response in Times of Crisis
At P&G, we integrate responsibility for improving lives into every aspect of our business and operations. This responsibility is at
the heart of our Company Purpose and is what drives P&G innovation. It also guides the actions we take to improve the world
around us through philanthropic and other efforts. There is no separation between a company’s profit responsibility and its
social responsibility. The two must be integrally linked.
As a result, when natural disasters disrupt everyday life, P&G and our Brands respond. We work with relief partners around the world
to provide P&G products and services that help people feel more like themselves, that make a temporary shelter feel more like home,
and that help people rebuild their lives. We must do well to do good, but we also know that doing good enables us to do well.
It is a virtuous cycle.
Through the branded services featured below, and through millions of dollars of product and cash donations, we’ve been able
to help people rebuildtheir lives in Japan, Pakistan, Australia, New Zealand, Haiti and the U.S. over the past year.
Our nonprofit P&G Children’s Safe
Drinking Water program provides
PURpackets, which can make dirty
water safe to drink in 30 minutes.
Incollaboration with relief partners,
we’ve stockpiled PUR packets around
the world, for easier access when
they’re needed most.
Our Duracell Power Relief program
distributes thousands of flashlights
andbatteries in disaster-stricken areas.
The Power Relief trailer provides
electricity and online access, helping
people in places without power to
recharge, reconnect and recover.
Tide Loads of Hope is a mobile
laundromat with over 32 energy-
efficient washers and dryers that can
clean over 300 loads of laundry per
day. Workers wash, dry and fold
clothes for families in disaster-stricken
areas for free.
P&G Children’s
Safe Drinking Water Program
Duracell
Power Relief
Tide
Loads Of Hope
28 The Procter & Gamble Company