Proctor and Gamble 2003 Annual Report Download - page 10

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Net Sales
(in billions of dollars)
11.7 12.6
11.6
20032001 2002
Net Earnings
(in billions of dollars)
1.6
2.1
1.8
20032001 2002
Swiffer Dusters
Swiffer has changed the way we clean
our homes and created a new $1.2
billion (retail sales) surface cleaning
systems category in North America
and Western Europe. More than five
out of every $10 spent in this category
are for Swiffer products.
Bold
P&G launched Bold in Japan in
August 2002. Bold achieved nearly a
10% share, and pushed P&G’s total
detergent category share in Japan to
nearly 30%.
Fabric and Home Care is
the Companys largest and
oldest business – and it
continues to grow to
record levels with its fastest
and most balanced growth
in a decade. Key brands
include Tide, Ariel, Downy,
Lenor, Gain, Cascade,
Swiffer and Febreze.
• Fabric and Home Care
net sales grew 8% to
$12.6 billion.
• Fabric and Home Care
net earnings grew 12%
to $2.1 billion.
Fabric and Home Care