Pentax 2011 Annual Report Download - page 46

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standards even higher to enable the business to position quality as a competitive advantage.
(5) Operational excellence
While on the one hand campaigning to improve quality, Hoya also undertook cost-cutting
initiatives in the year under review. By means of procurement globalization, yield
improvement and a more targeted approach to product development, the endoscope
business reduced costs while simultaneously improving quality.
With regard to the earthquake, Hoya has three endoscope manufacturing facilities in Eastern
Japan but fortunately the damage they incurred was small and inconsequential. While damage
sustained by some suppliers caused disruptions to the supply chain, this was quickly restored.
A
s of June, production was back to full capacity.
Outlook for Fiscal 2012
In fiscal 2012, we will pursue the changes undertaken in fiscal 2011 with further enhancements.
In marketing, the attributes of each market will be recorded in a database that will underpin
future marketing activity. At the same time the endoscope business will work on further
strengthening the PENTAX brand, along with its launch of global Website.
In terms of organization, the endoscope business aims to transform its corporate culture toward
more focus on accountability and results, through a still-greater emphasis on speed, execution,
and customer satisfaction. The business will also continue on the path to becoming more global,
with ongoing upgrades in leadership talent and business process.
New product launches are scheduled, and it is Hoya’s intention that newly released products be
distinguished from the competition by industry-leading quality coupled with clinical relevance and
customer-focused design.
The segment has set itself the goal of double-digit revenue growth in fiscal 2012, and over the
medium term looks for growth to be stronger still. Over the next five years, we aim for growth in
revenue over 10% per annum in Europe and North America, and over 30% in emerging markets.
ANNUAL REPORT 2011