Pentax 2011 Annual Report Download - page 35

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Fiscal 2011 Business Overview and Results Outlook for Fiscal 2012
Fiscal 2011 Business Overview and Results
In the fiscal year under review, sales volume in the digital
products market compared favorably with a year earlier. This
came as demand picked up worldwide, but especially in
emerging economies. Hoya similarly posted year-on-year
growth in shipment volume for optical lenses, amid increasing
orders for high-precision products including compact camera
interchangeable lenses and lenses for digital video cameras.
On the other hand, the Company experienced declining product prices, improvement in the
product mix, and yen appreciation. That Hoya nonetheless achieved year-on-year growth in
sales from both a volume and value standpoint is attributable to its launch of high-performance
optical materials with superior optics, anticipating market needs for higher zoom power, slimmer
bodies and wide-angle shooting capabilities.
In addition to the boost provided by high-refractive-index, high-dispersion optical materials
launched the previous year, there were contributions also from an expanded lineup of high-
refractive-index, low-dispersion materials.
A
t the same time, the competitive environment especially for polished lenses intensified,
meaning downward pressure on prices was as strong as ever. As was the case the previous
year, however, Hoya’s aspherical glass molded lenses—which give advanced performance and
compact construction—were well received in the market for interchangeable lenses used in
digital cameras, and contributed to sales.
Outlook for Fiscal 2012
The market risk inherent in fiscal 2012 is the previous year’s problems of soaring prices for
optical materials (rare metals and rare earths), compounded by effects from the earthquake.
A
gainst this backdrop the Hoya will continue investing in the development of high-performance
optical materials and manufacture of high precision lenses with a view to distinguishing itself
from rivals. Hoya’s unique competitive strength is its integrated production system, from optical
material development to lens manufacturing, which it will continue leveraging to meet demand
for optical lenses supporting ever more advanced digital products.
Molded lenses
ANNUAL REPORT 2011