Pentax 2011 Annual Report Download - page 17

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Please find page 17 of the 2011 Pentax annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Plans for future growth
Focus on enhancing the clinical value proposition
·Address unmet clinical needs
·Increase customer benefit and quality of clinical outcome
·Create and leverage a competitive advantage
Lead with “Advanced Application” products and solutions
Innovate premium end technology and partner with top-tier technology providers to develop
differentiated and clinically relevant products.
Specific solutions for both developed and emerging countries
Innovate new technologies for developed countries while developing new cost-effective products
for the emerging healthcare markets. In effect, pursue a two pronged strategy enabling
leadership in the premium segment along with technology flow down towards the lower cost
segment.
Expand product portfolio into therapeutics
Lead with the flexible endoscopy platform in minimally invasive surgery with growth in
endoscope enabled therapeutics.
Improve profitability while investing for growth.
Accelerate product development cycle and continually improve quality while reducing cost of
goods.
Improve global organization and process by investing in new leadership talent from top-tier
medical device companies.
Products and technology
Operations