Pentax 2011 Annual Report Download - page 40

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Fiscal 2011 Business Overview and Results Outlook for Fiscal 2012
Fiscal 2011 Business Overview and Results
Hoya manufactures and sells DVD/CD-compatible hybrid
lenses, plastic Blu-ray pickup lenses, and plastic lens units for
digital cameras. We were the first company in the world to
successfully mass produce plastic Blu-ray lenses.
Blu-ray was expected to see increased demand from lower
product prices and the growing popularity of large, high
resolution televisions, but the market did not expand as
projected due to economic stagnation in Europe and the U.S.
and other factors.
DVD/CD-compatible hybrid lenses for computers sold briskly
initially, but adjustments to drive inventories during the year
under review along with lower unit prices held sales below initial
forecasts.
On the flipside, during the year under review, we aggressively
developed overseas production to strengthen the business. Manufacturing processes were
transferred to a plant established on Cebu Island in the Philippines and localization was
completed for post-molding processes.
Outlook for Fiscal 2012
In fiscal 2012 we are working to rapidly turn the business around by addressing a range of
issues in technology, manufacturing and sales.
Our products are largely dependent on the high-precision aspect of technology. In particular, we
will work to achieve even higher precision by reducing lens aberrations. We will also focus on
developing a single triple-wavelength lens that will work with three types of media, DVD, CD and
Blu-ray. In the Blu-ray market, which is about to enter a growth phase, we will firmly
accommodate technology-related needs so that no opportunities are missed.
In terms of manufacturing, efforts will be made to raise the functionality of the Philippines plant,
where production processes were transferred. Local productivity will be enhanced, costs
reduced and quality improved. We will revamp conventional processes, create procedure
manuals and thoroughly implement numerical evaluations in order to further ensure high-quality
manufacturing at the site.
On the sales side we will more carefully identify customer requirements to pursue customer
satisfaction and cultivate new customers.
The plastic lens market remains promising, and Hoya will utilize its proficiencies to take on the
challenge of developing new market sectors.
Blu-ray objective lense
Plant in the Philippines
ANNUAL REPORT 2011