Pentax 2011 Annual Report Download - page 4

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We will build a solid business continuity plan to become an
even stronger global competitor.
Hiroshi Hamada
Chief Operating Officer
With burgeoning signs of a recovery in the global economy, in the fiscal year ended March 2011
HOYA actively carried out operations in target markets in its various business sectors. Having
converted to a lean, muscular organization in the global financial crisis, the Company promoted
five initiatives aimed at further growth. Going forward HOYA will reformulate its business
continuity plan, the lifeline of any corporation, based in part on its experience with the Great East
Japan Earthquake.
Despite being subjected to an entirely unforeseen situation at the end of the term in the form of
the Great East Japan Earthquake, we were able to make fiscal 2011 a year of healthy growth,
even compared to our competitors.
Information Technology
In the Information Technology segment, prices for digital devices dropped at a faster rate as
market players consolidated, and the market itself began to contract. In the area of mask
blanks for semiconductor production, we were able to stay a step ahead of the competition
with products compatible with extreme ultraviolet (EUV) lithography. In addition, we sold off
our hard disk media manufacturing operation and devoted management resources to our HDD
glass substrate business. We made a bold decision to invest in the Philippines to construct a
new factory, which gave us a framework for accommodating rising demand, while striving to
win the fierce price wars.
In the area of PENTAX brand digital cameras, our unique, new SLR camera available in 100
color variations strongly appealed to consumers and gave birth to a new group of PENTAX
enthusiasts. The brand's mid-range and medium-format digital SLR cameras delivered the
PENTAX legacy in quality and performance and received glowing reviews from the core group
of PENTAX loyalists, both professionals and amateurs. The segment returned to operating
profit for the full year, thanks in part to promptly implemented structural reforms.
We Achieved Healthy Growth in Our Businesses