North Face 2001 Annual Report Download - page 38

Download and view the complete annual report

Please find page 38 of the 2001 North Face annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 76

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76

DEPARTMENT STORE
HEA LTHTEX
LEE KIDS
NIKE*
JORDA N *
SPECIALTY STORE
HEA LTHTEX
LEE KIDS
NIKE*
JORDA N *
CHANNELS OF DISTRIBUTION (* LICENSED BRAND)
36
Kids grow fast.That’s why value is so important to parents
and other buyers of children’s apparel. In slow economic
times, value becomes particularly important.
MEETING THE CHALLENGES
In 2001, our Playwear brands battled soft industry conditions and an
aggressively promotional retail environment, but w e expect to see a
return to a more normal year in 2002. Our inventories are in good shape,
and proactive changes in sourcing, manufacturing and distribution should
make our pricing more competitive than ever.
KIDPROOF CLOTHING
When kids are playing or eating, their clothing often becomes a messy
canvas of stains. In 2001 we announced the introduction of Kidproof ™
clothing, made with a revolutionary knit fabric-processing technology
that bonds to fabric and won’t wash out. In test after test, the Kidproof
process reduced pilling and shrinkage, resisted difficult stains and improved
both color retention and the feel of the fabric. Healthtex ®brand products that
incorporate the Kidproof technology for boys and girls are available in retail
stores this year.
BIG NAM ES
Our licensed Nike and M ichael Jordan businesses continue to offer
attractive opportunities for grow th. In particular, we’ll be focusing our
Nike offerings for boys on basketball-themed apparel as w ell as outer-
wear. We’ll also be expanding distribution of our girls’ size 2-6X line.
Our M ichael Jordan line is now in its second year and should experience
continued growth in the years ahead.
PLAYWEAR
HEALTHTEX
LEE KIDS
NIKE*
JORDAN*
* LICENSED BRAND
EVERYTHING MOMS WANT
By giving moms what they want
in children’s apparel – VALUE,
STYLE,FUNCTIONALITY and
INNOVATION – our Playw ear
brands will stay ahead of the cur ve.
Boston
Greensboro
HEALTHTEX
Our Playw ear division made
enough Healt htex brand girls’
leggings last year to STRETCH
from Greensboro, NC to
Boston, M A.