North Face 2001 Annual Report Download - page 31

Download and view the complete annual report

Please find page 31 of the 2001 North Face annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 76

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76

DEPARTMENT STORE
VA N ITY FA IR
LILY OF FRANCE
EXQUISITE FORM
TOM M Y HILFIGER*
NATORI*
LOU
BOLERO
GEM M A
MASS M ARKET
VASSARETTE
BESTFORM
CHANNELS OF DISTRIBUTION (* LICENSED BRAND)
UNITED STATES
DEPARTMENT STORE
LOU
BOLERO
GEM M A
INTIM A CHERRY
BELCOR
VA N ITY FA IR
M AJESTIC
TROPIC
BILYTIS
MASS M ARKET
VA RIA NCE
BESTFORM
VASSARETTE
INTERNATIONAL
ILLUM INATION BRA
Consumer research indicates that
92% OF WOMEN who purchased
an Illumination bra w ould do so
in the future.
across both businesses. For example, elements of our Illumination bra
are now being incorporated into many of our brands, while our Variance®
brand in France is capitalizing on stylish designs first launched by our Lily
of France brand in the U.S.
LEVERAGING OUR SIZE AND STRENGTHS
At the same time, we know consumers are more price sensitive than
ever before, so we’re finding ways to reduce costs and add more value
to our products. In 2001, we announced plans to bring our Bestform
and Vanity Fair Intimates operations together in Atlanta, Georgia. This
consolidation, which we expect to complete in 2002, should generate
substantial cost savings w hile allowing us to leverage our size and
capabilities across all our U.S. brands.
A WINNING FORMULA
We’ve taken consumer responsiveness to a new level – finding out exactly
what each consumer segment w ants, executing those ideas through an
efficient supply chain, and using our Retail Floor Space M anagement
capabilities to deliver outstanding service. It’s a winning formula.
29
LOU
With its portfolio of brands, VF
has the NUMBER ONE MARKET
POSITION IN SPAIN and the
number tw o position in France.