North Face 2001 Annual Report Download - page 29

Download and view the complete annual report

Please find page 29 of the 2001 North Face annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 76

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76

DEPARTMENT STORE
LEE
MASS M ARKET
WRANGLER HERO
RIDERS
RUSTLER
TIM BER CREEK
BY W RANGLER
BRITTANIA
CHIC
GITA NO
SPECIALTY STORE
WRANGLER
WRANGLER
RUGGED W EAR
20X
CHANNELS OF DISTRIBUTION
UNITED STATES
DEPARTMENT STORE
LEE
WRANGLER
MASS M ARKET
RIDERS
RUSTLER
TIM BER CREEK
BY W RANGLER
SPECIALTY STORE
LEE
WRANGLER
UFO
MEXICO/LATIN AMERICA/CANADA
RIDERS
In mass market stores, our Riders
brand is the LEADING NATIONAL
BRAND for w omen, girls, infants
and toddlers.
LEE NATIONAL DENIM DAY
The Lee National Denim Day
event is the LARGEST single-day
fund raiser for breast cancer
IN THE WORLD.
LEE: HEART & SOUL
In department stores, Lee Jeans’ sub-branding strategy continues to pay off,
with growth in the Lee®Pipes line targeted at young boys, the Lee®Dungarees
line aimed at young men and juniors, and the Riveted by Lee®line geared
toward fashion-seeking women. The Lee brand men’s business w as a clear
winner in 2001. M uch of its success can be attributed to the Lee Dungarees
line and the fun, high-impact Buddy Lee™marketing campaign.
Cause marketing has been an important component of the brand’s communi-
cations to its female consumer base. In 2001, the Lee National Denim Day®
initiative raised nearly $7.5 million for the Susan G. Komen Breast Cancer
Foundation. Over $30 million has been raised since this program was
launched in 1996. Following the September 11 attacks, Lee Jeans donated
a TV spot to the Red Cross, with Buddy Lee encouraging viewers to donate
blood. Lee jeans remains a brand with both heart and style.
FLEXIBILITY
Our jeans brands are sold throughout M exico and Canada and we‘re also
seeking to build upon our presence in Brazil, Argentina and Chile.
VF’s broad portfolio of jeans brands is backed by our Retail Floor Space
M anagement program. Together, they give us the flexibility to meet the
diverse needs of consumers shopping at a variety of retail stores around
the w orld.
27