North Face 2001 Annual Report Download - page 34

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DAYPACK LEADERS
With the expansion of its high tech, high comfort Airlift ®line, and the
introduction of new fashion-forward products incorporating trendy,
eye-catching colors, the JanSport ®brand continues to build on its posi-
tion as the daypack brand of choice for students shopping at department,
sporting goods and specialty stores. In 2001, our Eastpak ®brand, acquired
in mid-2000, benefited from its integration into JanSport and its continued
focus on contemporary, value-driven products. Like JanSport, the Eastpak
brand has a global reach and is the top selling daypack brand in Europe. Its
success can be attributed to its innovative marketing targeted to young,
active consumers.
Together, our JanSport and Eastpak brands lead the market with a
multichannel brand strategy, providing consumers with a wide variety
of products and price points. In addition, the scale of the two combined
brands has resulted in lower lead times, improved order base management
and reduced material costs. These gains in efficiencies will enable us to
bring even greater value to consumers this year.
OUTDOOR
JANSPORT
EASTPAK
THE NORTH FACE
32
JANSPORT
JanSpor t bags are the NUMBER
ONE DAYPACK BRAND in the U.S.
Formed in 2001, our Outdoor
coalition brings together
our JanSport, Eastpak and
The North Face businesses.
These well-known brands,
which enjoy tremendous
consumer loyalty, form the
platform for a variety of
new grow th opportunities.