North Face 2001 Annual Report Download - page 37

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Please find page 37 of the 2001 North Face annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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IMAGE
RED KAP
BULWARK PROTECTIVE APPAREL
PENN STATE TEXTILE
HORACE SM ALL APPAREL COMPANY
VF SOLUTIONS
LEE
WRANGLER HERO
JANSPORT
GITA NO
THE NORTH FACE
RETAIL
LEE SPORT
CHASE AUTHENTICS*
CSA
NFL RED*
NFL W HITE*
CHANNELS OF DISTRIBUTION (* LICENSED BRAND)
opportunities using our Lee,Wrangler Hero ,Gitano,JanSport and
The North Face brands to offer our customers a comprehensive range
of products, brands and services that they w on’t find anyw here else.
IN THE GAME
2001 marked an exciting milestone for our licensed sports business.
While we’ve had a partnership with The National Football League for
many years, last year we signed an agreement to become the exclusive
supplier of certain licensed NFL apparel products in mid-tier department
and mass stores. VF Imagewear now holds licenses to market apparel
from M ajor League Baseball, the National Hockey League, The National
Football League, the National Basketball Association, most major colleges
and universities, and top NASCAR drivers. We also make “locker room”
apparel, worn at title celebrations for events like the World Series, the
Super Bowl, the Stanley Cup Championship and NASCAR’s Winston
Cup race.
GEARED UP
We are now seeing our vision for our new coalition come to life. We are
lean, efficient and focused. We have a highly dedicated organization and
great brands, products, technology, processes and capabilities to build
upon. Most of all, we are eager to take advantage of the many opportunities
we see before us to deliver comprehensive, image-enhancing solutions to
our licensors and customers around the w orld.
RED KAP
With w ell OVER 50% OFTHE
INDUSTRIAL UNIFORM M ARKET,
the Red Kap brand is the
dominant player.
35
LEE SPORT
Our Lee brand is the NUMBER
ONE BRAND in the superheavy-
weight fleece market for decorated
corporate apparel.