Mercedes 2015 Annual Report Download - page 9

The dream of autonomous driving
can now be experienced
DAIMLER | INNOVATIVE. DIGITAL. LEADING. 7
“The visionary F 015 Luxury in Motion is driving
technology developments, as well as the social
discourse on mobility and the design of urban
spaces. The needs of people are an important part
of Daimler’s culture of innovation: People are at
the center of all our developments.”
Please take a seat — we are about to
travel to the “City of the Future.” In our
scenario, urban centers are becoming
increasingly dense and autonomous
driving has long since become the
norm. Cities are dynamic and con-
gested and people would like to have
more time, privacy and individuality.
The Mercedes-Benz F 015, with all
of its various facets, can meet these
demands.
The self-driving research vehicle from Mercedes-Benz
was designed with the future in mind and off ers an optimal
automobile experience — including everything from an
expressive body design to outstanding interior features
and cutting-edge technology. The exterior displays a
monolithic character, but the intelligent F 015 Luxury in
Motion is anything but unapproachable. It uses LED light
modules to communicate with the outside world. It can
recognize pedestrians and is helpful and accommodating —
for example when it projects a virtual crosswalk onto the
street. It also sends other vehicles information on traffi c
conditions ahead.
Our innovative technologies enable the establishment of a
completely new relationship between people and automo-
biles, whereby autonomous driving plays a major role. The
driver always decides how fast the F 015 should go, and on
which routes. However, drivers can also take their hands off
the wheel and let the vehicle’s intelligent systems do the
work when traffi c gets heavy, driving gets monotonous, or
something needs to be done that the driver can’t do — for
example, a 360-degree check of the vehicle’s surroundings.
Vehicles will become quality-time machines for people
Whether driving away, merging into traffi c, maintaining a
safe distance, steering, braking, overtaking, or parking —
the F 015 Luxury in Motion can do it all, and do it brilliantly.
Putting the luxury sedan in the autonomous mode frees
up space in many diff erent ways. For example, drivers and
passengers are able to relax, talk, or work in comfort in
four rotatable lounge chairs arranged in pairs opposite one
another. With its lounge-like atmosphere and the possibil-
ities it provides for creating a digitally connected envi-
ronment, the vehicle’s interior off ers modern luxury and
enhances the quality of life of its occupants.
Driving into the future — we put
visionary vehicles on the road
Daimler has been a pioneer and a driving force behind the devel-
opment of personal mobility for 130 years now. Our company’s
founders, Carl Benz and Gottlieb Daimler, were strongly motivated
by a passion for invention — and also today, innovation remains
the most important factor behind our success. Our visionary ideas
and groundbreaking developments have put us on the path to
emission-free, accident-free and connected mobility — and are also
creating signifi cant added value for our customers.