Mercedes 2015 Annual Report Download - page 77

84 B | COMBINED MANAGEMENT REPORT | ECONOMIC CONDITIONS AND BUSINESS DEVELOPMENT
Order situation
The Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans
and Daimler Buses divisions produce vehicles predominantly
to order in accordance with customers’ specifications. In doing
so, we flexibly adjust production numbers to changing levels
of demand. Overall, the order situation of the Daimler Group
continued to develop very positively in 2015. Due to strong
demand in the United States and China in particular, the number
of orders placed with Mercedes-Benz Cars was once again
above the high level of orders recorded in the previous year.
This was driven on the product side primarily by the models
of the C-Class and the very successful new SUVs. Due to the
positive development of demand, we significantly increased
our production volumes. Nonetheless, the order backlog at the
end of 2015 was higher than a year before. At Daimler Trucks,
both orders received and order backlog at year-end were lower
than the high levels of the prior-year, which was positively
affected above all by the exceptionally high volume of orders
received in the NAFTA region in the fourth quarter. Another
factor is that orders in 2015 were negatively impacted by falling
demand in Indonesia and Latin America.
Revenue
The Daimler Group increased its total revenue in the year
2015 by 15% to €149.5 billion; adjusted for exchange rate effects,
the increase amounted to 9%. This means that, as we had
expected at the beginning of 2015, our dynamic growth accel-
erated further thanks to the success of our new vehicle
models. The divisions Mercedes-Benz Cars (+14%), Daimler
Trucks (+16%) Mercedes- Benz Vans (+15%) and Daimler
Financial Services (+19%) all increased their business volumes
significantly. The factors behind this strong growth were the
market success of our products, as well as exchange-rate effects
especially at Daimler Trucks and Daimler Financial Services.
At Daimler Buses, revenue was 2% lower than in the previous year.
This was due to the negative impact of the market situation in
Latin America, which was even more unfavorable than expected
at the beginning of the year.
In regional terms, Daimler achieved revenue growth in
Western Europe (+13% to €49.6 billion), the NAFTA region
(+25% to €47.7 billion) and Asia (+15% to €33.7 billion).
B .11
Revenue by division
2015 2014 15/14
In millions of euros % change
Daimler Group 149,467 129,872 +15
Mercedes-Benz Cars 83,809 73,584 +14
Daimler Trucks 37,578 32,389 +16
Mercedes-Benz Vans 11,473 9,968 +15
Daimler Buses 4,113 4,218 -2
Daimler Financial Services 18,962 15,991 +19
C
onsolidated revenue by region
In
billions of euros
25
20
15
10
5
0
2011
2012
2013
2014
20
15
30
35
40
45
50
B.10
GermanyWestern Europe
(excl. Germany)
Asia
NAFTA region Other markets