Mercedes 2015 Annual Report Download - page 152

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C | THE DIVISIONS | CONTENTS 159
C | The Divisions
Mercedes-Benz Cars 160 – 165
– Unit sales and revenue at record levels
– Acceleration of model offensive
– Renewal and expansion of SUV range
– Numerous awards for Mercedes-Benz
– Foundation laid for further growth in China
– “Best Customer Experience” pushed forward with
new sales formats
– Expansion of global production network
–
Most successful motorsport year in Daimler’s history
– CO2 emissions reduced to an average of 123 g/km
– EBIT significantly above prior-year level at €7.9 billion
(2014: €5.9 billion)
Daimler Trucks 166 – 170
– Worldwide unit sales of more than 500,000 trucks
– Record unit sales and extension of market leadership
in NAFTA region
– Start of production of Western Star 5700 XE,
BharatBenz 3143 and new OM 471 engine generation
– Two world premieres in the field of autonomously
driving trucks
– Global market presence expanded with new
regional centers
– Implementation of platform strategy with local
production of DT12 transmissions in Detroit
– Test of integrated approach to CO2 reduction in
large-scale field test
– EBIT significantly above prior-year level at €2.6 billion
(2014: €1.9 billion)
Mercedes-Benz Vans 171 – 173
– Unit sales and revenue at record levels
– Sprinter successfull also in the year of its 20th
anniversary
– Vito and Sprinter vans drive growth
– Mid-size van Vito enters new markets
– V-Class multipurpose vehicle continues on its path
of success
– Marco Polo enjoys great popularity
– Portfolio expansion with a new pickup
– ”Mercedes-Benz Vans goes global” growth strategy lays
foundation for further long-term growth
– EBIT significantly above prior-year level at €880 million
(2014: €682 million)
Daimler Buses 174 – 176
– Continuation of market leadership for buses with
gross vehicle weight over 8 tons
– Business development affected by difficult economic
situation in Latin America
– Successful unit sales of complete buses
– Sales success and international awards at
Busworld Kortrijk 2015
– Roadmap presented for alternative drive systems
– EBIT slightly above prior-year level at €214 million
(2014: €197 million)
Daimler Financial Services 177 – 179
– 3.7 million vehicles financed or leased for the
first time
– Growth in all regions
– Renewed increase in number of automotive insurance
policies brokered
– Wide range of innovative mobility services
– car2go expands further and has 1.2 million customers
– EBIT significantly above prior-year level at €1.6 billion
(2014: €1.4 billion)