Mercedes 2015 Annual Report Download - page 75

82 B | COMBINED MANAGEMENT REPORT | ECONOMIC CONDITIONS AND BUSINESS DEVELOPMENT
The increase in unit sales was primarily driven by the C-Class
and the new SUVs. But with growth of 10%, there was a contin-
uation of strong demand also for our A- and B-Class models:
Including the CLA and the CLA Shooting Brake, a total of 425,000
of those models were delivered. Our C-Class models were
especially successful, with 38% growth to sales of 470,400
sedans, wagons and coupes. The E-Class performed very well
in its last year before the model change with sales of 306,000
units (-7%). The S-Class was once again the best-selling luxury
sedan in the world by far. In total we sold 106,200 sedans
and coupes of the S-Class (2014: 115,500). In the SUV segment,
worldwide unit sales increased by 27% to 543,000 vehicles,
primarily driven by the new GLC and GLE models and the success
of the GLA in China.

B.07
With the new and very successful fortwo and forfour
models, the smart brand increased its unit sales by 31%
to 121,300 vehicles. E pages 160 ff
Daimler Trucks increased its unit sales by 1% in 2015 in a
regionally very disparate market environment. We sold a total
of 502,500 heavy-, medium- and light-duty trucks as well
as buses of the Thomas Built Buses and FUSO brands in the year
under review (2014: 495,700), so we continue to be the biggest
global manufacturer of trucks above 6 metric tons gross vehicle
weight.

B.08 Our strategy based on the three pillars of
technology leadership, global market presence and intelligent
platforms proved its worth once again in 2015. We have
taken a leading role for autonomously driving trucks. In the
new markets, we are increasing our customer focus and
thus further strengthening our position.
In Western Europe, we increased our unit sales by 13% to 64,800
vehicles and defended our market leadership in the medium-
and heavy-duty segment with a market share of 22.5% (2014:
24.4%). As a result of purchases being brought forward before
the stricter Euro VI standard came into effect in 2016, the high
level of unit sales achieved in Turkey in 2014 was surpassed
with sales of 24,900 trucks in 2015 (2014: 22,200). Nonetheless,
sales became significantly less dynamic in the second half
of the year. In Russia, the continuation of the difficult economic
situation led to a significant drop in demand.

B.09
In Latin America, Daimler Trucks’ unit sales decreased by 35%
to 30,500 vehicles, primarily due to the economic crisis
in our main market there, Brazil. Nonetheless, we succeeded
in increasing our market share in the medium- and heavy-duty
segment in Brazil to 26.7% (2014: 25.8%).
In the NAFTA region, we were once again the market leader
for Class 6-8 medium- and heavy-duty trucks by a clear margin,
and actually extended our lead to gain a share of 39.4% (2014:
37.2%). Unit sales rose by 19% to the record number of 191,900
vehicles. This performance was facilitated by our outstanding
product portfolio and the favorable market development.
The Asian sales markets developed disparately in 2015. We
increased our unit sales and gained market share in both Japan
and India. The product portfolio of BharatBenz was expanded
once again last year with the BharatBenz 3143, which is designed
for use in mining and on construction sites. Our unit sales in
Indonesia decreased significantly, but we increased our market
share to 48.0% (2014: 47.4%). In total, we sold 147,700 trucks
in Asia (2014: 167,200).
Through Beijing Foton Daimler Automotive Co., Ltd. (BFDA), a
joint venture with our Chinese partner Foton, we are represented
in the Chinese truck market with locally produced vehicles of
the Auman brand. Unit sales of Auman trucks decreased by 30%
to 69,200 vehicles in the reporting period for market-related
reasons. These vehicles are not included in the Daimler Group’s
unit sales. E pages 166 ff
Unit sales stru
cture of Mercedes-Benz Cars
B.07
Western Europe 39%
NAFTA 20%
Asia 31%
Other markets 10%
A-
/B-Class 21%
C-
Class 24%
E-
Class 15%
S-
Class 5%
SU
Vs* 27%
Spor
ts Cars 2%
smar
t 6%
*
including GLA
Unit sales stru
cture of Daimler Trucks
B.08
We
stern Europe 13%
La
tin America 6%
NAF
TA 38%
Asia
29%
Other mar
kets 14%