Mercedes 2015 Annual Report Download - page 155

162 C | THE DIVISIONS | MERCEDES-BENZ CARS
thus meets the modern demand for the highest degree
of exclusivity and luxury. The four rear seats in the Mercedes-
Maybach Pullman2 are arranged opposite one another.
These adjustable executive seats off er outstanding comfort.
Mercedes-AMG: the sports-car and performance brand
The AMG brand claim of “Driving Performance” refl ects the two
core competencies of Mercedes-AMG: the ability to provide
an unparalleled driving experience and the ability to serve as
a driving force in the high-performance segment. The AMG
sports-car brand enhances the fascination of Mercedes-Benz.
The brand’s dynamic vehicles especially attract young and
sporty customers to the brand with the three-pointed star.
AMG models such as the new C 63 Coupe3 diff er extensively
from their production-model cousins in terms of both engineering
and appearance, thus strengthening the authenticity of
the AMG brand. Mercedes-AMG is positioning itself even more
aggressively as a dynamic sports car and high-performance
brand with the GT, a sports car that was developed by
Mercedes-AMG completely on its own and clearly demonstrates
the innovation and development expertise in Aff alterbach.
The numerous awards the AMG GT has received since its
premiere in 2014 underscore the success of this sports car,
which will be used as the basis for an entire model family.
True to its philosophy of performance with responsibility,
Mercedes-AMG is striving to become even more effi cient
through new engine technologies and a comprehensive
lightweight design approach. AMG models already have some
of the lowest emissions in their respective segments.
A new coupe for the C-Class family
Athletic and sporty: The clear and sensual design of the new
C-Class coupe makes a big impression on the road, while a
dynamically confi gured chassis forms the basis for agile handling
and driving pleasure. Among other things, this was made
possible by a weight-reducing lightweight design, excellent aero-
dynamics and high-performance yet effi cient engines. New
assistance systems off er the highest degree of safety, and the
new C-Class coupe also sets new standards in its segment
with its high-end appeal and spacious interior. The model has
been delivered to customers since December 2015.
The world’s most comfortable convertible
The new convertible is the sixth variant of the current S-Class
family and the fi rst open-top luxury four-seater from Mercedes-
Benz since 1971. The elegant and sporty model celebrated its
world premiere at the Frankfurt Motor Show in September 2015.
With this vehicle, Mercedes-Benz can now boast of making the
world’s most comfortable convertible. A unique level of climate
comfort is provided by the refi ned automatic draft shield system
AIRCAP, the AIRSCARF neck-level heating system, heated
armrests and a fully automatic intelligent climate control system.
Mercedes-Maybach expands its range of models
Following the successful launch of the Mercedes-Maybach S 6001
in November 2014, the second model from the new Mercedes-
Maybach sub-brand celebrated its world premiere at the Geneva
Motor Show in March 2015. Mercedes-Maybach stands for
prestigious exclusivity and is aimed at particularly status-
conscious customers. With its combination of the very highest
exclusivity, unparalleled comfort and state-of-the-art tech-
nology, the new Mercedes-Maybach Pullman2 now assumes
the role of a clear top-of-the-line model. With a length of
6.50 meters, the vehicle off ers enough space for a large and
luxurious club lounge in the rear that features numerous
amenities as standard equipment. The chauff eured limousine
Open for luxury: The S-Class convertible from Mercedes-Benz is a superlative dream car that stands for individual and timelessly exclusive mobility.