Mercedes 2015 Annual Report Download - page 2

Key Figures
Daimler’s Divisions >
Daimler at a Glance >
Daimler Group
2015 2014 2013 15/14
€ amounts in millions % change
Revenue 149,467 129,872 117,982 +15 1
Western Europe 49,570 43,722 41,123 +13
thereof Germany 22,001 20,449 20,227 +8
NAFTA 47,653 38,025 32,925 +25
thereof United States 41,920 33,310 28,597 +26
Asia 33,744 29,446 24,481 +15
thereof China 14,684 13,294 10,705 +10
Other markets 18,500 18,679 19,453 -1
Investment in property, plant and equipment 5,075 4,844 4,975 +5
Research and development expenditure 2
thereof capitalized
6,564
1,804
5,680
1,148
5,489
1,284
+16
+57
Free cash flow of the industrial business 3,960 5,479 4,842 -28
EBIT 13,186 10,752 10,815 +23
Value added 5,675 4,416 5,921 +29
Net profit 8,711 7,290 8,720 +19
Earnings per share (in €) 7.87 6.51 6.40 +21
Total dividend 3,477 2,621 2,407 +33
Dividend per share (in €) 3.25 2.45 2.25 +33
Employees (December 31) 284,015 279,972 274,616 +1
1 Adjusted for the effects of currency translation, revenue increased by 9%.
2 For the year 2013, the figure has been adjusted due to reclassifications within functional costs.
Cover photo
Mercedes-Benz Concept IAA: Digital Transformer
Digital, innovative, leading – those properties are also
embodied by the Mercedes-Benz Concept IAA (Intelligent
Aerodynamic Automobile). The study combines world-
class aerodynamics with a drag coefficient of 0.19 and the
irresistible design of an expressive coupe. At the touch
of a button or automatically at speeds of 80 km/h and above,
the four-door coupe is transformed into an aerodynamic
world record holder: Eight segments emerge from the rear
of the car; front flaps in the front fender protrude outwards
and rearwards; the wheel rims change their concavity
and the louvre in the front fender moves back. The design
and aerodynamic shape of the Concept IAA would not
have been possible without systematic digital connectivity.