Mercedes 2015 Annual Report Download - page 18
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Daimler is charting new territory in addressing custom-
ers with its exclusive She’s Mercedes platform and the
innovative Mercedes-Benz vehicle configurator, which
reflects each customer’s individual lifestyle.
She’s Mercedes connects and inspires
Daimler is addressing the wishes and requirements of women more extensively
by offering women customized products and services in both the digital and
real worlds. There’s good reason for this, as women are playing a key role in the
expanding global automotive market.
She’s Mercedes is the title of an initiative that specifically addresses women
and combines an Internet platform with exclusive event formats at various loca-
tions. All activities focus on dialog. For example, the She’s Mercedes network
enables women to communicate, develop new ideas and establish new contacts.
Mercedes-Benz also uses She’s Mercedes to make women more familiar with the
brand and to learn more about women’s mobility needs.
Quick and easy configuration of Mercedes-Benz models
Mercedes-Benz is also integrating an all-new vehicle configurator into the online
world. The goal here is to make the process of choosing a vehicle as simple
as possible, even for those who aren’t enthusiastic about technology. To this end,
customers create a profile of their preferences regarding architecture, music,
travel, sports and home life. They then receive five model and equipment variant
recommendations that correspond to these preferences and can be used to
further customize the suggested vehicles.
The lifestyle configurator has been available in Germany since the end of 2015
and will be successively introduced at country-specific Mercedes-Benz websites
worldwide as an alternative to the traditional vehicle configurator.
She’s Mercedes & lifestyle configurator
Up close and personal
with customers
“Tell me about your lifestyle and
I’ll show you the perfect vehicle.”
w
mercedes-benz.com/en/
mercedes-me/inspiration/she/
Information & emotion
The networking and inspiration
platform for strong and confident
women.