Mercedes 2015 Annual Report Download - page 40
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 |
 |
We are steadily implementing
our strategy
We have set ourselves the goals of being the leaders in the area of technology
and innovation, of inspiring our customers and of continuing our profi table growth.
We intend to shape the safe and sustainable individual mobility of the future with
outstanding products and services and with pioneering innovations. In this way, we will
create value – for our shareholders, our customers, our employees and society in
general. To achieve that, we are pursuing a globally oriented technology and growth
strategy. We reached some major milestones in the year under review – fi nancial
year 2015 was an overall success. That will be to the benefi t also of our shareholders:
through a signifi cantly higher dividend and an attractive share price.
A | To Our Shareholders
The Board of Management
46
Report of the Supervisory Board
48
The Supervisory Board
54
Highlights of 2015
56
Daimler and the Capital Market
62
Objectives and Strategy
66
A | TO OUR SHAREHOLDERS | CONTENTS 45