Mercedes 2015 Annual Report Download - page 7

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DAIMLER | INNOVATIVE. DIGITAL. LEADING. 3
As the inventor of the automobile and one of the world’s most innovative vehicle
manufacturers, Daimler is shaping the future of mobility. Our vehicles and services
make us a pioneer in the industry, and we are systematically increasing our lead.
For example, we are already making autonomous driving and pioneering drive sys-
tem technologies a reality today with world fi rsts such as the new Mercedes-Benz
E-Class, the Freightliner Inspiration Truck and the F 015 Luxury in Motion.
Daimler continues to move ahead with its transformation from an automotive
company into a networked mobility services provider. Our moovel mobility
concept, the Mercedes me service brand, the She’s Mercedes inspiration plat-
form and car-to-x communication are helping us meet the changing demands
of our customers and enabling us to enter new markets. Digitization is also well
under way along the entire value chain. Our aim here is to make our processes
more effi cient, to continue growing and to take the lead with regard to sales,
revenue and profi tability.