Mercedes 2015 Annual Report Download - page 24

Daimler is taking the lead in the
digital age as well, and is creating
the conditions required for an agile
and connected organization. This
enables our employees to make full
use of their creativity.
Step by step, we are developing a new digital work culture.
The formats we utilize here include the Daimler Connect
internal social network, discussion forums, idea competi-
tions, workshops and other events.
DigitalLife Day: freedom for creativity and networking
The DigitalLife Day series of events enables us to conduct
a continual dialogue about the digital transformation and
prepare our employees for the future. In an effort to further
promote the spirit of innovation at the company, we are
combining our strengths as a global corporation even more
extensively with the qualities typical of a startup. Whether
it’s a smartphone app for managing one’s personal work-
life balance or the use of interactive data goggles at vehicle
repair centers — the concepts produced at the employee
idea competition during DigitalLife Day 2015 show just how
important inspiration from our workforce is for the success
of the company.
HR innovation — Peninsula project: Mercedes-Benz
Vans benefits from the ideas of entrepreneurs
Since the fall of 2015, entrepreneurial experts have been
working with Daimler employees in a co-working office
in Berlin on the development of future-oriented solutions
for passenger and goods transport by van. At a location
known as the “Peninsula,” far away from corporate struc-
tures, people from different professional backgrounds and
with different ways of thinking are cooperating to develop
valuable ideas for Mercedes-Benz Vans.
Hackathons without borders: across regions,
divisions and disciplines
Hackathons in India and Germany were supplemented
in the summer of 2015 by a hackathon staged by
Mercedes-Benz Research & Development North America
(MBRDNA) in one of the world’s most creative regions —
Silicon Valley. More than 100 programmers and creative
individuals attended the three-day event for developing
apps that can be used in Mercedes-Benz vehicles.
MBRDNA headquarters is part of the global R&D network
and has been benefiting since 1995 from the inventive
spirit and unique culture of cooperation in Silicon Valley.
Freedom for developing new ideas
A global company with
an entrepreneurial spirit
“We use innovative formats
to promote a networked
job culture and a startup
mentality at the company.”
DAIMLER | INNOVATIVE. DIGITAL. LEADING. 25