Mercedes 2015 Annual Report Download - page 26

DAIMLER
|
INNOVATIVE. DIGITAL.
LEADING.
29
“There’s good reason for us to focus strongly on SUVs,
as these are fascinating automobiles in a market that
continues to expand around the world.”
Are you ready for countless
adventures? The new generation
of SUVs from Mercedes-Benz
makes a thrilling impression with
a broad range of off -road features,
a new design and extraordinary
handling, comfort and safety.
“G” for Geländewagen (German for off -road vehicle) is
our designation for off -road expertise, and this has been
the case ever since we developed the G-Class — the fi rst
off -road model with the three-pointed star. The DNA of the
original G-Class can still be found in all Mercedes-Benz
SUVs, which also bear the “G” designation in their names.
Following the compact GLA, the new GLC, the GLE (for-
merly the M-Class) and the new G-Class have been taking
the world by storm on and off the road since 2015.
The innovative GLE coupe expands our range of SUVs to
include a particularly sporty version that combines the
dynamics of a coupe with the bold appearance of an SUV.
The GLE will be followed in the spring of 2016 by our
fl agship SUV — the GLS (formerly GL). With a total of six
models in all segments, Mercedes-Benz has a wider range
of SUVs in its portfolio than any other premium brand.
Perfectly shaped: The aesthetic new SUV look
Sensual purity and modern aesthetic appeal paired with a
classic off -road look — that’s the best way to describe the
design philosophy of the new generation of Mercedes-Benz
SUVs. The models’ dynamic design elicits emotion, while
also making use of purist shapes. Our design concept also
employs precise lines and surfaces that convey a positive
sense of tension. This concept has also been applied to the
vehicle’s sporty interior, which features high-quality mate-
rials and pioneering infotainment systems in the luxurious
atmosphere typical of the Mercedes-Benz brand.
Even safer and more comfortable and effi cient
The new Mercedes-Benz SUVs set standards in terms of
technology as well. For example, an extensive package of
measures has signifi cantly increased the energy effi cien-
cy and performance of the SUV models. Depending on
a driver’s personal preferences, the DYNAMIC SELECT
driving program provides individualized agility while AIR
BODY Control ensures enhanced comfort on any terrain.
The models also feature state-of-the-art assistance
systems that underscore the high safety standards at
Mercedes-Benz.
Mercedes-Benz SUV off ensive
A perfect ride on any terrain
w
youtube.com/
watch?v=5Ax45-TDVbM
Off the beaten track
The SUV campaign uses imposing
images and famous people to present
the SUV family from Mercedes-Benz.
Superior on any terrain:
products for all lifestyles
Daimler stands for successful brands, outstanding passenger cars
and commercial vehicles and customized mobility and fi nancial
services. Our product off ensive has put us on course for profi table
growth, and we are already the leader in many vehicle segments.
We are also accelerating the pace with new fascinating models and
trailblazing technologies, which ensure that we continue to delight
our loyal customers while inspiring new customers to purchase
our products.