Mercedes 2015 Annual Report Download - page 10

“Our forward-looking answers for
a rapidly changing world”
It’s not just the autonomous driving features but also
a clear and sensuous design that make the Vision Tokyo
showcar a trendsetter for urban mobility.
Urban transformer: The Mercedes-Benz Vision Tokyo
Our autonomously driving Vision Tokyo also offers an
unprecedented spatial experience. With its futuristic
design language and spacious lounge atmosphere in the
interior, the vehicle is young, luxurious and progressive —
and in this manner expresses its reverence for the trendy
metropolis that is Tokyo.
This Mercedes-Benz show car is designed for Generation Z,
whose members were born after 1995 and therefore grew
up with the new digital media. Automobiles have a different
type of significance for this generation: Cars are viewed as
both a means of transportation and a digital companion.
Our Vision Tokyo goes even further than that, however, as
the vehicle is able to learn more about its occupants and
their preferences with every trip, and also uses innovative
algorithms to continue developing itself over time.
Intelligent partners in urban traffic situations
The autonomous driving features of the F 015 and the
Vision Tokyo not only offer drivers and passengers added
value, they also create entirely new possibilities for design-
ing urban infrastructures. Because they can communicate
with the world outside, they are perfectly aligned with the
shared spaces that will become more and more widespread
in the future. Here, people and machines share the road
and cooperatively manage their movements in a constant
flow of traffic.
Special zones for autonomous vehicles might be created in
urban centers, enabling inner-city spaces to be reclaimed
as vehicles park themselves on the outskirts of the cities.
The “car-friendly” city will thus become a “people-friendly”
city, without having to sacrifice personal mobility with
automobiles.
Extensive legal and ethical questions need to be
clarified as we move along the path to autonomous
driving. Daimler is promoting a broad-based dialogue
about this topic. The Daimler Sustainability Dialogue
and the symposium on the legal and ethical issues
associated with autonomous driving are just two
examples of the numerous measures that are already
under way. Daimler also supports interdisciplinary
research in order to provide a scientific framework
for this topic and promote further social discourse.
Daimler is conducting a dialogue
about autonomous driving