Mercedes 2015 Annual Report Download - page 50

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We have set the course for further
profi table growth
Daimler continued to implement its strategy of profi table growth at an accelerated
pace in 2015. The most important factor in the Group’s success is our extremely
attractive and innovative range of products and services, which we expanded system-
atically during the year under review. We have further consolidated our leading
position in the areas of autonomous driving and mobility systems of the future, and
we have consistently moved ahead with digitization at all levels. Our success
in 2015 is also refl ected by the numerous awards we received for our products,
as well as by our outstanding achievements in motor sports.
World premiere of the Freightliner Inspiration Truck
at Hoover Dam in May 2015
The Freightliner Inspiration Truck is the fi rst autonomously
driven truck licensed to operate on a public highway.
The vehicle boasts the highest levels of effi ciency, safety and
connectivity. The basic elements of the autonomous vehicle
system in the Inspiration Truck are already being successfully
implemented in the Freightliner Cascadia Evolution.
A | TO OUR SHAREHOLDERS | HIGHLIGHTS OF 2015 57