Macy's 2009 Annual Report Download - page 2

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MACY’S
Macy’s, established in 1858, is the Great American Department Store – an iconic retailing
brand with about 810 stores operating coast-to-coast and online at macys.com. Macy’s
offers powerful assortments and the best brands, tailored to each and every customer
with obvious value, engaging service and unforgettable moments.
Celebrating the Magic of Macy’s
Clearly, Macy’s is distinctly different from other major retailers. Macy’s embraces customers
and provides an experience that transcends ordinary shopping. Our heritage includes
magical special events – the Macy’s Thanksgiving Day Parade, Fourth of July Fireworks,
fl ower shows, fashion extravaganzas, celebrity appearances, cooking demonstrations and
holiday traditions ranging from the arrival of Santa Claus to tree lightings and
animated window displays.
But beyond these signature events, Macy’s delivers magical moments
every day with our merchandise, a great deal of which is sold exclusively
through our stores, as well as our shopping environment and service. You’ll
see our newest looks in fashion magazines. Our associates take the extra
step to help a customer in need. Turn the corner in a store, and a display will
capture your attention and your imagination. Events and style trends come alive
on macys.com. Every year, we receive tens of thousands of messages complimenting our
people and saluting the shopping experience at Macy’s. It’s all part of the excitement that
we’ve been creating for 151 years.
Growing Through Localization
Localization is a key component of Macy’s strategic formula for continued growth and
success. Through My Macy’s, we have invested in talent, technology and marketing that
allow us to ensure that each and every Macy’s store is “just right” for the customer who
shops in that location. We have provided for more local decision-making in every Macy’s
community. We are tailoring our merchandise assortments, space allocations, service
levels, visual merchandising and special events store-by-store.
BLOOMINGDALE’S
Bloomingdale’s, America’s only nationwide, full-line, upscale department store, is
recognized for its originality, innovation and fashion leadership. It truly is “Like no other
store in the world.” In fact, Bloomingdale’s is a leading attraction for visitors and tourists
coming to the United States from around the globe. This brand includes 40 stores and
bloomingdales.com. Bloomingdale’s apparel and home stores opened in Dubai, United
Arab Emirates, in early 2010 under a license agreement with Al Tayer Insignia, a company
of Al Tayer Group LLC. In fall 2010, a new Bloomingdale’s Outlet store concept will launch
with four locations in the eastern United States, with additional stores planned for 2011
and beyond.
Focusing on an Upscale Niche
Bloomingdale’s is separating itself from the mainstream and reinforcing its position as an
authority for upscale, contemporary fashion. Customers are attracted by the
latest styles from the hottest brands, such as Armani, Burberry, Chanel,
David Yurman, Jimmy Choo, Juicy Couture, Louis Vuitton, Ralph Lauren
Black Label, theory and Tory Burch. Bloomingdale’s shoppers have come
to expect and savor variety – the newest looks from established brands,
as well as unique product from rising young designers.
Supporting these fashion brands are exceptional customer amenities –
international visitors centers, personal shoppers, outstanding fi tting rooms and
lounges – elegant events and personalized, attentive service that strengthen customer
relationships and build loyalty.
MACY’S, INC. IS ONE OF THE
NATION’S PREMIER RETAILERS,
WITH FISCAL 2009 SALES OF
$23.5 BILLION. THE COMPANY
OPERATES THE MACY’S AND
BLOOMINGDALE’S BRANDS,
WITH ABOUT 850 DEPARTMENT
STORES IN 45 STATES,
THE DISTRICT OF COLUMBIA,
GUAM AND PUERTO RICO
AND THE MACYS.COM AND
BLOOMINGDALES.COM
ONLINE SITES.