Macy's 2009 Annual Report Download - page 109

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page 3
At Macy’s, Inc., we believe that contributing to a more
sustainable environment is good business practice and
the right thing to do for future generations. We also
believe in taking a comprehensive approach
to sustainability and renewability with our
customers, associates and vendor partners.
Over the past two years, we have made
signifi cant progress and have taken dozens
of tangible steps to reduce our impact on the
environment. In part, we have:
• Installed active solar power systems at 40 Macy’s and
Bloomingdale’s stores in California, Hawaii and New Jersey;
• Invested in energy effi ciency projects and consumption
reduction initiatives that reduced our total energy use by
10 percent (in addition to a 9 percent reduction in the
previous fi ve years);
• Decreased our use of offi ce/copy paper by 34 percent
and paper used in marketing by 23 percent;
• Increased to 63 percent the proportion of recycled or
certifi ed paper used in our marketing materials and to
82 percent in our shopping bags;
• Encouraged nearly 1.5 million customers to review their
credit card statements online versus paper by mail;
• Initiated a program to divert up to 60 percent of the waste
from our stores away from dumping in landfi lls;
• Launched an internal Web site, Green Living, so our
160,000 plus associates can interact with the company on
sustainability-related topics at work and home;
• Substituted biodegradable packing materials in place
of foam “peanuts” in shipping products bought by
customers online;
• Pioneered efforts to reduce the number of empty trucks on
the nation’s highways through a coordinated program called
Empty Miles Service that matches empty trucks/trailers with
other shippers or carriers that can use the space.
Macy’s has been recognized by ForestEthics for reducing
mailings and overall paper consumption. The EPA has rated
Macy’s as one of its top 20 partners for generating the most
green electricity on site. And Newsweek ranked Macy’s among
the top 50 greenest companies in America for its efforts with
solar power, recycled paper and eco-friendly merchandise.
Three years ago, we inaugurated a national Earth Week
marketing campaign to create more public awareness of
sustainability. The National Park Foundation and local
conservation organizations have benefi ted from
donations totalling $7 million from our customers
and our company during the fi rst two years.
We know we have more to learn and more to do
in reducing our overall impact on the environment.
We want Macy’s, Inc. to be a leader in the global
effort to improve our climate, and we are moving
forward with conviction.
RENEWED SUSTAINABILITY GOALS
Building on progress in 2008 and 2009, Macy’s, Inc. has set
new sustainability goals to guide our progress in the years
ahead. Specifi cally, Macy’s, Inc., will seek to:
• Reduce our energy consumption on a kWh per square foot
basis by another 8 percent to 10 percent by 2013 (compared
with 2009 levels), recognizing that we have already reduced
our energy consumption by about 19 percent over the past
seven years (2003 to 2009).
• Host an additional 15 percent to 25 percent of renewable
energy sources by 2013.
• Reduce the amount of paper we use by at least 10 percent
by 2013 (from 2009 levels). This is on top of a reduction of
23 percent in the 2007 to 2009 period.
• Increase the percentage of recycled (10 percent PCW
or higher) and/or third-party certifi ed paper we use in
marketing materials to 70 percent by 2013 from 63 percent
in 2009 (up from 3 percent in 2006).
• Increase the use of sustainable building materials in all major
construction projects by 20 percent (over 2010 levels).
SUSTAINABILITY
AT MACY’S, INC.