Honda 2016 Annual Report Download - page 9

Next, in an effort to ensure greater transportation safety in
society, Honda aims to eliminate traffic accidents to help
create an accident-free society that is safe for every road user.
To this end, we are conducting R&D into various technologies
to improve driving safety.
The Honda SENSING advanced driver-assistive system is a
result of these initiatives. We are actively promoting the adop-
tion of this system, which utilizes precision detection capabili-
ties based on cameras and radar, to apply the brakes to help
avoid collisions with vehicles in front of the car, oncoming
traffic, or pedestrians, thus preventing accidents. We plan to
introduce a suite of these technologies progressively to Honda
models in Japan. We are also developing a system for global
use, initially appearing in the Civic in the United States.
With regard to automated driving technologies, which lie
ahead in the evolution of driver-assistive systems for safer
driving, we are also engaged in R&D targeting a range of
technologies, including artificial intelligence, and aim to real-
ize practical application of such a system for highway driving
by 2020.
“The Power of Dreams” remains the spirit that drives the
creative efforts of everyone at Honda. United, we will con-
tinue to pursue the realization of our dreams, while under-
taking reforms to maximize the capabilities of Team Honda.
Honda appreciates the continuous and long-term under-
standing and support from our shareholders and investors
toward our business operations.
June 16, 2016
Takahiro Hachigo
President, Chief Executive Officer and Representative Director
Honda Motor Co., Ltd. Annual Report 2016 08
3To Our Shareholders
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2Financial Highlights
4CFO Interview
5Review of
Operations
6Corporate
Governance
7Financial Section
8Investor Relations
Information
1The Power of
Dreams