Honda 2016 Annual Report Download - page 14

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Japan
Total industry demand for motorcycles in Japan* decreased
by around 6% from the previous fiscal year to approximately
390 thousand units in fiscal year 2016.
Honda’s consolidated unit sales in Japan declined 9.5%
from the previous fiscal year to 180 thousand units in fiscal
year 2016, reflecting an overall decline in unit sales of
scooter models, despite an increase in unit sales of the
Tact
50cc scooter and certain other models.
* Source: JAMA (Japan Automobile Manufacturers Association)
North America
Total demand for motorcycles and all-terrain vehicles (ATVs)
in the United States*, the principal market within North
America, increased around 2% from the previous year to
approximately 720 thousand units in calendar year 2015.
Honda’s consolidated unit sales in North America
increased 7.7% from the previous fiscal year to 308
thousand units in fiscal year 2016. This was mainly due to
a sales increase of side-by-side (SxS) models, centered on
the new
Pioneer 1000
, and motorcycles, primarily in the
United States.
* Source: MIC (Motorcycle Industry Council)
The total includes motorcycles and ATVs, but does not include side-by-side
(SxS) models.
Europe
Total demand for motorcycles in Europe* increased around
9% from the previous year to approximately 810 thousand
units in calendar year 2015.
Honda’s consolidated unit sales in Europe increased
6.8% from the previous fiscal year to 204 thousand units in
fiscal year 2016, mostly as a result of robust sales of
commuter models and the launch of the new
CRF1000L
Africa Twin
model.
* Based on Honda research. Only includes the following 10 countries: the United
Kingdom, Germany, France, Italy, Spain, Switzerland, Portugal, the Netherlands,
Belgium and Austria.
Tact
(Japan)
Pioneer 1000
(North America)
Honda Motor Co., Ltd. Annual Report 2016 13
5Review of
Operations
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contents page
2Financial Highlights
3To Our Shareholders
4CFO Interview
6Corporate
Governance
7Financial Section
8Investor Relations
Information
1The Power of
Dreams