Honda 2016 Annual Report Download - page 17

Japan
Total demand for automobiles in Japan*1 decreased around
7% from the previous fiscal year to approximately 4,930
thousand units in fiscal year 2016. This was greatly influ-
enced by the impact of a tax increase on mini vehicles.
Honda’s consolidated unit sales in Japan decreased
11.8% from the previous fiscal year to 614 thousand units*2
in fiscal year 2016. The main reason for the decline was a
tax increase on mini vehicles. This was despite the positive
effect from the introduction of new automobile models such
as the
Shuttle , and a full-model-change of the Step WGN ,
and other factors.
Honda’s unit production of automobiles in fiscal year
2016 decreased 12.3% from the previous fiscal year to 761
thousand units. This was mainly due to the negative effect
of a decline in unit sales in Japan, which more than offset
an increase in export volume.
*1 Source: JAMA (Japan Automobile Manufacturers Association), as measured by
the number of regular vehicle registrations (661cc or higher) and mini vehicles
(660cc or lower)
*2 Certain sales of automobiles that are financed with residual value type auto loans
by our Japanese finance subsidiaries and sold through our consolidated subsid-
iaries are accounted for as operating leases in conformity with IFRS and are not
included in consolidated sales revenue to external customers in the Auto mobile
business. Accordingly, they are not included in consolidated unit sales.
North America
Total industry demand for automobiles in the United
States*, the principal market within North America, rose
around 6% from the previous year to approximately 17,470
thousand units in calendar year 2015. This was mainly
attributable to a continued recovery in economic conditions,
including the positive effects of an improvement in employ-
ment conditions, a gradual rise in housing starts, and a
continued increase in personal consumption, as well as a
surge in light truck sales as a result of lower gasoline prices.
Under these conditions, Honda’s consolidated unit sales
in North America increased 10.2% from the previous fiscal
year to 1,929 thousand units in fiscal year 2016. This
increase was mainly attributable to the effect of launching
the new
HR-V model, and brisk sales of the CR-V and
Civic models.
Honda manufactured 1,919 thousand units in fiscal year
2016, an increase of 6.0% from the previous fiscal year. This
increase mainly reflected an increase in unit production at
Honda’s plants in the United States and Canada, primarily
to cope with brisk sales of
CR-V and Civic models, and
increased production of
HR-V models at the plant in Mexico.
* Source: Autodata
Europe
Total demand for automobiles in Europe* increased about
9% from the previous year to approximately 14,200
thousand units in calendar year 2015, mainly driven by the
gradual recovery in economic conditions.
Honda’s consolidated unit sales in Europe increased
6.8% from the previous fiscal year to 172 thousand units in
fiscal year 2016. This was mainly due to the positive effect
of launching the new
HR-V model.
Unit production at Honda’s U.K. plant in fiscal year 2016
was roughly level with the previous fiscal year at 115
thousand units.
* Source: ACEA (Association des Constructeurs Europeens d’Automobiles (the
European Automobile Manufacturer’s Association)) New passenger car registra-
tions cover 28 EU countries and three EFTA countries.
Pilot (North America)
Honda Motor Co., Ltd. Annual Report 2016 16
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