Honda 2016 Annual Report Download - page 8

and hydrogen-powered fuel cell vehicles. Our joint develop-
ment of a next-generation automotive fuel cell system with
our U.S. partner General Motors is moving forward smoothly
and at the next stage, we aim to begin commercial sales by
around 2020.
In our motorcycle business, we aim to launch the EV-CUB
model based on the EV-CUB Concept electric motorcycle in
2018. Sales will initially begin in Japan followed by a plan to
introduce the product to the major ASEAN markets as we
take on the challenge of popularizing electric motorcycles.
We are also pursuing electrification in power products,
aiming to expand our electrical product lineup, including
electric powered lawn mowers, electric robotic lawn mowers,
and electricity storage devices.
As part of our effort to address the challenge posed by
global climate change, we seek to realize a society with zero
CO2 emissions. To this end, Honda aims to halve CO2 emis-
sions relative to the levels recorded in 2000 by 2050.
Widespread adoption of electrification technologies is
essential to realizing this goal.
In our automobile business, we aim to make two-thirds of
our overall unit sales from plug-in hybrid or hybrid vehicles
and zero-emission vehicles by 2030. In particular, we will
position plug-in hybrids at the core of electrification in the
future and introduce an all-new plug-in hybrid model in North
America in 2017, before gradually introducing plug-in hybrid
variants for all our major models and rolling them out in every
region. At the same time, we will continue to develop and
popularize zero-emission vehicles such as electric vehicles
lineups for every region of the world based on a mixture of
global and regional models.
Among our global models, the Civic underwent a full
model change in North America in November 2015. With the
fully remodeled Civic , we adopted a new platform to realize
superior driving performance with a downsized turbo engine.
It has been highly regarded by the media and customers in
North America, and was named the North American Car of
the Year in January 2016. It has also proven a hit in China
and Thailand, and we plan to begin launching global models
such as this one in Japan as soon as possible in order to
leverage the strength of our product lineup.
Development of challenging products that are
characteristic of Honda
In December 2015, we made the first customer delivery of the
HondaJet , a new dimension in mobility for Honda. We have
also begun lease sales of the Honda Walking Assist Device , a
rehabilitative device, to corporate customers in Japan. We will
develop this business in Japan and plan to seek opportunities
to expand this business in overseas markets.
Meanwhile, we must also address the challenges that are
created by constantly changing business conditions. All
around the world there are accelerating demands to tackle
global climate change and ensure greater transportation
safety in society.
CLARITY FUEL CELL
Honda Motor Co., Ltd. Annual Report 2016 07
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