Honda 2016 Annual Report Download - page 20

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Japan
Honda’s consolidated unit sales in power product business
operations in Japan increased 7.4% from the previous fiscal
year to 363 thousand units in fiscal year 2016. This was
mainly due to an increase in sales of OEM* engines, which
more than offset a decline in sales of snow blowers and
other models.
* OEM (Original Equipment Manufacturer): refers to the manufacturers of products
and components sold under a third-party brand.
North America
Honda’s consolidated unit sales in North America increased
3.9% from the previous fiscal year to 2,811 thousand units in
fiscal year 2016. This was mainly attributable to an increase
in sales of generators, lawn mowers, and OEM engines.
Europe
Honda’s consolidated unit sales in Europe decreased 7.6%
from the previous fiscal year to 1,008 thousand units in
fiscal year 2016. This was mostly due to a decline in sales
of OEM engines.
Asia
Honda’s consolidated unit sales in Asia decreased 2.4%
from the previous fiscal year to 1,349 thousand units in
fiscal year 2016. The main reason was a decrease in sales
of OEM engines, despite an increase in sales of water
pumps and other factors.
Other Regions
Honda’s consolidated unit sales in Other Regions (including
South America, the Middle East, Africa, Oceania and other
areas) decreased 7.1% from the previous fiscal year to 434
thousand units in fiscal year 2016. This was mainly due to a
decrease in sales of OEM engines.
GX160
(Engine)
HRX217
(Lawn mower)
Honda Motor Co., Ltd. Annual Report 2016 19
5Review of
Operations
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contents page
2Financial Highlights
3To Our Shareholders
4CFO Interview
6Corporate
Governance
7Financial Section
8Investor Relations
Information
1The Power of
Dreams