Home Depot 2001 Annual Report Download - page 15

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13
EXTENDING ONE OF THE WORLD’S STRONGEST BRANDS The success of Home Depot stores has fueled this
company’s growth. But we’ve always recognized that retail longevity is based on the ability to change and adapt.
That’s why we think of ourselves as more than a store, and we are pursuing ways to take the strength of the Home
Depot brand into new business areas. By identifying new customers, developing new store formats and building new
product and sales capabilities,The Home Depot can extend its business into markets that go beyond the core retail format.
Stores like EXPO Design Centers offer product and project growth opportunities. Our Urban Home Depot stores
promise to build on the learnings of Villager’s Hardware and offer convenient shopping to more densely-populated
markets. Under Home Depot Supply, we are building a business around stores focused on the professional customer
and business-to-business relationships, utilizing the abilities of Home Depot companies like Apex Supply, Georgia
Lighting, Maintenance Warehouse and Your “other”Warehouse.
more than a store