Home Depot 2001 Annual Report Download - page 11

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9
We expect to expand the Pro program
to more than 400 additional stores in
fiscal 2002. The professional contractor
represents about 30% of our business
today and, with the strength of our Pro
program, is one of the fastest-growing
customer segments for The Home Depot.
Because pro customers typically
shop more frequently and buy larger
quantities, they are a great source of
consistent growth, building sales and
margin in existing stores. Pro program
stores generate higher comparable
sales gains and profit performance.
The pro market continues to be a very attractive opportunity for The Home
Depot. During 2001, we expanded the management team and resources
to support a more aggressive rollout of our pro initiative. At the end of
fiscal 2001, 535 stores were offering pro-specific product assortments,
credit programs and enhanced will-call and delivery services through a
pro desk staffed by associates dedicated to the pro customer.
PRO