Home Depot 2001 Annual Report Download - page 12

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10
High growth areas include appliances, where The Home Depot
is developing its next generation of store layouts, offering more
products and higher service levels in an improved shopping
environment. Our DesignplaceSM program concentrates our
décor offerings in a shopper-friendly environment.
Price and product remain at the
core of The Home Depot’s appeal to
our customers.Through nationally
branded product at industry-leading
prices, we offer the strongest assort-
ments in home improvement.Through
proprietary brands like Hampton Bay®,
Husky®, Glacier Bay®, Ridgid®, Behr
Premium Plus®or Thomasville®,we
offer exclusive product at values that
can’t be matched by our competitors.
In 2001, we realigned our merchandising
structure to leverage the buying power and
scale of The Home Depot while improving
our neighborhood product assortment,
pricing, and service across all stores.While
we centralized purchasing, our divisional
offices retained responsibility for product
presentation, store execution, and customer
responsiveness.
Merchandising