Home Depot 2000 Annual Report Download - page 12

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Buy-it-yourself
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Growth at The Home Depot means finding new ways to meet our customers’ needs. Providing products and
services to the buy-it-yourself (BIY) customer is not only a growth opportunity for our Company, it makes
great sense given this country’s aging population. Our installed sales businesses provided approximately
$2 billion in sales in fiscal 2000, with an annual growth rate of 40%. By offering services from kitchen and
bath installations to flooring, roofing and siding, The Home Depot can tap into new sales opportunities in
the home improvement channel.
The Home Depot offers eight core installation programs in all of our stores. We’re currently the largest
retailer of products in the industry, but we have less than 2% of the product installation market and a sig-
nificant opportunity to continue to grow at a rapid rate.
BIY sales are supported by new product introductions, like our line of ThomasvilleTM cabinets. Our appliance
program offers General Electric®and Maytag®products through every Home Depot store, with quick delivery
and installation service. More than 2,000 major appliances are available either in the store or through an on-
line kiosk. Following a five-fold expansion in fiscal 2000, we expect to double our appliance sales volume
again in fiscal 2001. We are supporting this growth with new products, investment in associate training and
product knowledge, and enhanced signing and advertising.
On the horizon? We are expanding our test of Trane®HVAC product sales in the Southeast. Our acquisi-
tion of Apex Supply Company in fiscal 1999 made this product extension possible.
“A customer's basement flooded after a huge storm. Her flooring was ruined
and it was one-and-a-half weeks before her bridal shower. Friends and rela-
tives were coming to her home and she needed her house to be perfect.
I called the vendor and told them how important it was that this flooring job
be done quickly and properly. One of our people drove up to the mill to per-
sonally pick up the carpet. We installed it the third day after she called. The
customer could not believe we got it done.”
– Vicki Brown
from credit