Dell 2003 Annual Report Download - page 6

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Table of Contents
development, and financial analysis. In calendar 2003, Dell held the number one position in the U.S. and worldwide for branded workstation unit shipments.
• Notebook Computers.Dell offers two lines of notebook computer systems. The LatitudeTM line of notebooks is designed to address a wide range of business
and organizational needs, including powerful performance, portability, and flexibility. Latitude offerings range from wireless-ready, highly expandable full-
featured models to thin, light ultra-portable models. The InspironTM line of notebooks is targeted to customers who require high-performance computer
systems at aggressive prices. Typical customers are individuals or small-to-medium sized businesses that require optimum performance for their investment.
Dell ranked number one in the U.S. and number two worldwide in notebook computer shipments in calendar 2003.
• Desktop Computer Systems. Dell offers two lines of desktop computer systems. The OptiPlexTM line of desktop systems is designed for corporate,
institutional, and small business customers who demand highly-reliable, stable, manageable, and easily serviced systems within networked environments.
The DimensionTM line of desktop systems is designed for small businesses and home users requiring fast technology turns and high-performance
computing. The Dimension product line typically features the latest high-performance components. Dimension customers include corporate and institutional
customers as well as small businesses and home users. Dell ranked number one in the U.S. and worldwide in desktop shipments in calendar 2003.
• Printing and Imaging Systems. Dell offers a wide array of Dell-branded printers, ranging from consumer inkjets to large workgroup lasers. The Dell printer
product line is focused on making printing easier to buy, easier to own, and easier to use. All Dell printers feature the Dell Ink Management SystemTM or
Dell Toner Management SystemTM, which simplifies the purchasing process by displaying ink or toner levels on the status window during every print job
and proactively prompting users to order replacement cartridges directly from Dell. During fiscal 2004, Dell launched its branded printer line and shipped
almost two million Dell-branded printers.
• Software and Peripheral Products. Dell offers a multitude of competitively priced software and peripheral products including those from leading
manufacturers. Products offered include software, monitors, printers, handhelds, notebook accessories, networking and wireless products, memory, digital
cameras, projectors, and scanners. During fiscal 2004, Dell announced several new Dell peripheral products, including power adaptors, LCD televisions, and
MP3 players.
Services
By applying the direct model to its services business, Dell seeks to simplify customers' computing experience by offering a full range of flexible, tailored
solutions. Dell offers a portfolio of services that help maximize information technology ("IT"), rapidly deploy systems, and educate IT professionals and
consumers.
• Managed Services.Dell Managed Services offers customers a wide range of IT management services. These services allow customers to lower annual
service costs and enhance system performance without sacrificing control of their IT systems. Dell Managed Services assists customers in planning,
deployment, maintenance, asset management, on-site field services, and other related services.
• Professional Services. Dell Professional Services offers services to help businesses utilize emerging technology, enhance efficiencies, reduce business risk,
and maximize return on technology investment. Using its expertise and best practices in technology consulting, application development, solutions
integration, and infrastructure design, Dell designs, develops, and implements end-to-end technology solutions.
• Deployment Services.Dell's deployment services are designed to rapidly configure and deploy Dell systems and products into IT environments. Dell's
custom factory integration services allow 3