Brother International 2012 Annual Report Download - page 12

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11
–Introduction to New Business–
New services provided through Brother Online
Brother has provided compact and highly cost-effective printers to SOHO, small
businesses and corporations with offices spread out across multiple locations for many
years. In addition to our existing products, we have also developed new scanners and
head mount displays as key new businesses, expanding their product lines, which has
made it easier than ever before for customers to share and convey information like
documents, photos and videos.
As a new business venture that enhances the value of these products, we will launch
Brother Online, a portal site linking Brother products with cloud computing services, in
Europe, North America and other major countries in 2012. As the first new service
provided via Brother Online, we will launch the Web conferencing “OmniJoin” that
capitalizes on our proprietary high resolution imaging technologies.
Going forward, we will develop products that can be connected to a variety of
services via Brother Online, and by expanding our new online services through
partnerships with other companies, we will enhance the value of Brother products as
well as expand our business presence in both the printing and non-printing segments.
Special Feature
Third party services
Existing hardware
New hardware by the Network Imaging Device (NID)
Brother Services
Various Web services Third party Web services
Printers/All-in-One Printers Labeling Systems Head Mount Display
Smartphones/
Tablet PCs PC
OProduct support
OTemplate ser vices for printing OVideo storage services
ODocument storage services
New services
Web conferencing
Existing services
Documents
Photos
Videos
Portal Site
Scanners