Brother International 2011 Annual Report Download - page 9

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Priority Strategy by Business Segment
Printing & Solutions Business
(Printers, All-in-Ones, Electronic Stationery)
Promote growth strategies on a global basis, and
establish a leading position in each target area
Communications and Printing
We will offer highly competitive products from the color/black-and-white laser and inkjet lineup that meet
the needs, in terms of function, speed and size, of the business segment that covers the high printing
volume areas of the SOHO*1/SMB*2 market to the corporate market. We will also put on the market new
inkjet model equipped with high-speed line head for corporate market. Through these initiatives, we will
acquire customers with higher printing volumes while maintaining and enhancing our position in the SOHO
market, an area of strength. Furthermore, in growing emerging markets, we will redouble efforts to
strengthen our sales bases and expand sales by launching products meeting the needs of each market,
centering on black-and-white laser models.
*1 SOHO: Small Office, Home Office *2 SMB: Small and Medium Business
Electronic Stationery
We will further consolidate our position as No.1 in the global market for labeling systems for office use by
reinforcing sales of mid- to high-end class models and by stepping up efforts to expand sales in emerging
markets. We will also strengthen our solutions business for specialized applications for vertical market such
as commercial labeling and mobile printing for business use.
CS B2015 Theme
Back to Growth
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Brother Annual Report 2011