Brother International 2011 Annual Report Download - page 10

Download and view the complete annual report

Please find page 10 of the 2011 Brother International annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 60

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60

Personal & Home Business (Home Sewing Machines)
Secure stable growth and profitability
We will expand sales by launching highly competitive products and
also aim to expand business in the area of embroidery sewing
machines for professional use where Brother has an advantage.
We will also move ahead with efforts to cultivate emerging markets
with growth potential and attain the position of global leader in the
home sewing machine markets.
Furthermore, we will establish a production structure to offer
more competitive products by setting up a new factory for home
sewing machines near Ho Chi Minh City, Vietnam, and optimizing
the three production bases of the new factory and two other
manufacturing facilities in Taiwan and Zhuhai, China.
Machinery & Solution Business (Industrial Sewing Machines/Machine Tools)
Establish both growth and profits with a range of products that hold
the leading position in respective categories
Industrial Sewing Machines
We will strive to broaden our customer base by putting on the
market new products differentiated by enhanced stitching quality
and performance. We will also further strengthen our sales and
service structures in China and other Asian countries where sewing
industry markets are expected to expand.
Machine Tools
We will strive to expand sales of products for growth markets,
including markets for IT-related products and parts processing for
which demand is expanding rapidly, by opening up possibilities for
compact and high-performance CNC Tapping Centers to the fullest
extent possible. We will also reinforce our manufacturing facilities in
Xian, China, and respond to increased production associated with
business expansion with our two manufacturing facilities—the Xian
factory and the Kariya factory in Japan. We will seek the optimization
of business by establishing the “local production for local
consumption” structure for manufacturing and sales in the Chinese
market.
Business area image
Added value
High
Low
Expansion of products
Established New
Expansion of the market
Market
Professional area
New
product
Mid- to
high-end model
Entry model
Embroidery sewing
machine for
professional use
Emerging
market
Established area
/market
Areas where market expansion is expected
Sales company Representative office
India
Bangladesh China
Vietnam
Indonesia
“Local production for local consumption” structure in China
Customer/user
Manufacturing
facilities
Sales company
Kariya
Manufacturing
facilities
Xian
Shanghai
2
3
8Brother Annual Report 2011