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The Brother Group formulated a mid- to long-term corporate vision—Global Vision 21—in which we define
three objectives for the Group.
The Brother Group has been formulating mid-term business strategies as a roadmap for achieving Global
Vision 21. In 2008, we launched a five-year mid-term strategy, “CS B2012.” In response to the impact of the
rapid recession in 2008, however, we have shifted our focus to “securing profits and cash” and have been
striving to strengthen our business infrastructure in preparation for the next opportunity to present itself.
Despite the rapid appreciation of the yen during this period of economic stagnation, net sales
substantially increased barring the negative effect of exchange rates. Profits, while still lower compared with
levels prior to the recession, also grew steadily, even under the challenging management environment, as a
result of our continued efforts to strengthen the revenue base. We believe that we now have an opportunity
for further growth ahead of us after pushing through efforts to establish business infrastructure in each
business segment on a global basis.
New Mid-Term Business Strategy “CS B2015”
We will strive to follow our growth strategies as determined in CS B2015, which was launched in April 2011
with the new theme of “Back to Growth.” We aim to establish a leading position in the target areas of each
business, and promote the expansion of business in emerging countries. We will also actively explore
opportunities for M&A and alliances in each business and region to realize our growth strategies.
*Assumed exchange rates:
1USD=¥100, 1EUR=¥100, 1RMB=¥20 *FY2010 exchange rates 1USD=¥82.52, 1EUR=¥113.56
¥750.0 billion
¥ 58.0 billion
7.7%
Net sales by regionNet sales by business segment (¥billion) (¥billion)
(Other)
NID
. New business
N&C
. Online karaoke
. Contents service
M&S
. Machine tools
M&S
. Industrial sewing machines
P&H
. Home sewing machines
P&S
. Printers
. All-in-Ones
. Electronic stationery
FY2010
results
FY2015
image
FY2010
results
FY2015
target
FY2015
image
Japan
19%
Asia
28%
Europe
23%
Americas
30%
Developed
70%
Developed
77%
Emerging
30%
Emerging
23%
Net sales
Operating
income
Operating
income ratio
Breakdown by developed and
emerging countries
Breakdown by
region
502.8
750.0
502.8
750.0 750.0
14.0
50.0
465.0
80.0
65.0
50.0
40.0
42.3
24.1
29.4
340.2
52.8
Global
Vision 21
To become a leading global company with high profitability
1
To become a world-class manufacturer by developing
outstanding proprietary technologies
2
To embody Brother’s motto, “At your side,” throughout our
corporate culture
3
FY2015 Earnings Target
Special Feature
New Mid-Term Business Strategy
“CS B2015” Launched
6Brother Annual Report 2011