Brother International 2011 Annual Report Download - page 11

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Network & Contents Business (Online Karaoke/Contents Service)
Maximize profitability in online karaoke business
and nurture new business
We will seek the maximization of profit by making use of the
integration effect of the online karaoke business acquired through
M&A in 2010 and through the introduction of new products. In
addition, we will aim to develop and expand new business with the
online karaoke business at its core by offering new services that take
advantage of our expanded customer base and business
infrastructure achieved through M&A.
Network Imaging Device Business (New Business)
Nurture and establish new business for the next generation
We will establish a new business for the next generation by focusing on the document application business and the remote
collaboration business and promptly making them commercially viable through proactive M&A and alliances.
Priority Strategy for the Management Base
Accelerate “True Globalization”
Music entertainment
business
Network business
for business use
For healthcare
business
Current Network & Contents business
Online karaoke business
Music technology
Communication/networking technologies
Image for business deployment of new businesses
We will reinforce a R&D company set up in Hangzhou,
China, and actively promote the development of advanced
technologies mainly in Japan.
We will globally strengthen our capabilities to capture the
needs of customers promptly, and promote marketing
activities that accommodate regional characteristics by
introducing our initiatives from developed countries into
emerging countries.
We will promote the recruiting and fostering of
global human resources.
We will further promote activities to have the Brother Group
Global Charter, the foundation for activities of our
employees, penetrate through our organization. We will
also undertake environmental and CSR activities on a global
basis under our environmental slogan, “Brother Earth,”
adopted in 2010, as the pillar of our brand strategy.
We will seek to optimize manufacturing functions on a
global basis, and strengthen our manufacturing capabilities
and strive for the self-directed and localized management
system to support the growth of the Brother Group.
Development
Sales/Marketing
Manufacturing
Human Resources
CSR/Brand
Global
4
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Brother Annual Report 2011