Brother International 2009 Annual Report Download - page 7

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Special Feature
New Businesses
Under the theme of ”establishing new business,“ we will steadily launch new products
into the marketplace as they become commercially viable, both in our Network
Imaging Device business and the Network & Contents business.
In our Network Imaging Device business, in March 2009 we announced a new
document viewer that uses electronic paper (Topics, page 10). We intend to establish
in FY2010 a retinal imaging display business targeting industrial applications.
In the Network & Contents business, we will expand our customer base and scope of
operations through cooperation with our subsidiary XING Inc.
Domestic and Industrial Sewing Machines and
Machine Tools Business
We will continue making the Personal & Home business, which conducts
domestic sewing machine operations, profitable.
The Machinery & Solution business, which handles industrial sewing machines and
machine tools, is operating at a deficit, having received a direct blow from the financial
crisis. We will work to return this segment to profitability by transforming our business
structure and concentrating strategically on target markets. Operating in an extremely
challenging business environment, which is expected to continue, we will implement
cost reductions and restructure the segment into an integrated development, manufac-
turing, sales and service system. In Europe and the Americas, we will work to consoli-
date our bases in the industrial sewing machines business. Through these efforts, as
well as by focusing on target markets, we will strive to bring this segment back into the
black as soon as possible.
Document Viewer
Next-generation content-delivery system “Einy”
Retinal Imaging Display
Music delivery for Jogging “EXERMUSIC”
Network Imaging Device Business Network & Contents Business
Priority Issues-New Businesses
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Expansion and promotion of
business utilizing music contents
5Brother Annual Report 2009