Brother International 2009 Annual Report Download - page 6

Download and view the complete annual report

Please find page 6 of the 2009 Brother International annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 48

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48

Net sales
Operating
income
Global Vision 21
20042003 2005 2006 2007 2008 2009 2010 2012 (FY)
Extend the original time
target and re-try
Drastic change of economic environment
Deteriorating market conditions
Substantial rise of yen
Printing Business
In our mainstay printing business, we will establish our market position by reinforcing
the “Brother Means Color” market image. We expect to progress steadily in line with
our core strategy of expanding the solutions we offer to specialty markets. This activity
will lay the foundations for future growth. However, in light of the current difficult
environment, we will concentrate on balancing profits and growth rather than
expanding business, while cutting costs substantially. We will ensure higher customer
satisfaction by producing attractive products and enhancing profitability by improving
our competitiveness.
Our goals in achieving Global Vision 21 remain unchanged, however. We will take
advantage of the current circumstances to reinforce our global management infrastruc-
ture, enabling us to return to a growth trajectory when economic conditions become
more favorable. At the same time, after closely examining the possibilities we will con-
tinue to invest in R&D and pursue alliances and M&A activities for future growth.
Printing
Business
Well balance
between profits
and
growth
▼
New
Businesses
Establish
business
▼
Domestic
Sewing
Machine
Business
Contributing to
profit increase
▼
Industrial
Sewing Machine
and
Machine Tools
Businesses
Reinforce
structure to
improve
profitability
▼
Management
Infrastructure
Strengthen
infrastructure
globally
▼
m Provide attractive
monochrome laser
product line
m Establish a market position
in color laser products
Laser Business
m Offer product line based on
profitability rather than
business expansion for the
time being
m Focus on higher-end
value-added models as well
as business models
Inkjet Business
m Reinforce solution-providing
capability
m Exploit new demands from
specialized applications for
vertical markets
m Actively utilizing outside
resources, including M&A
Electronic Stationery
Business
Priority Issues-Printing Business
Priority Issues
Extension of Mid- to Long-term target
4 Brother Annual Report 2009