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Special Feature
In 2003, we formulated our mid- to long-term corporate vision—Global Vision 21— in
which we define three objectives for the Group.
The first phase in realizing Global Vision 21 was “CS B2005” (FY2003–FY2005).
Its primary goal was “Achieving a balance between sustaining high profitability and
technology investment for the future.” We took steps to maximize earnings from
established businesses, such as communications and printing devices, and achieved
significant improvements in our financial soundness by making our operations
consistently profitable. Our technological investments included the reinforcement of
technologies centered on printing and creating new businesses.
The second phase, “CS B2008” (FY2006–FY2007), had the goal of “Driving Brother’s
Growth,” backed by increasing sales led by the printing business. We developed
color-laser products equipped with a proprietary engine and launched them in
worldwide markets. At the same time, we divested some non-core businesses within
the “Others” business segment. We also made aggressive R&D and capital
investments to promote further growth and the establishment of our operating base.
In “CS B2012” (FY2008–FY2012), which started in April 2008, we have been
aggressively working toward the goal of “Turning Global Vision 21 into Reality.”
In line with the expansion of existing businesses and significant increases mainly in
new businesses, we have set “challenge” targets of ¥1 trillion in net sales and ¥100
billion in operating income for FY2012. Shorter-term milestones are ¥750 billion in net
sales and ¥60 billion in operating income in FY2010.
However, from autumn of 2008 onward the financial crisis spread out into the global
economy, culminating in sudden economic recession. This factor, coupled with sharp
ongoing yen appreciation, caused rapid deterioration in our business environment.
Assuming that these difficult economic circumstances will continue for some time, we
have decided to postpone the date for achieving these objectives.
For the time being, we will emphasize securing profits and cash rather than expanding
businesses and will review all expenses and capital investments we have undertaken
since FY2008.
Global
Vision 21
1 To become a leading global company with high profi tability
2 To become a world-class manufacturer by developing
outstanding proprietary technologies
3 To embody Brother’s motto, “At your side,” throughout our
corporate culture
3Brother Annual Report 2009