AT&T Uverse 2007 Annual Report Download - page 23

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AT&T YELLOWPAGES.COM
SEARCHES
Local searches on AT&T’s
YELLOWPAGES.COM network
have increased 150 percent
since 2004.
2007 AT&T Annual Report
| 21
“You Should Taste Our Steaks!”
Ben Weiss of Providence, R.I., opened a steakhouse
in his hometown featuring the same “je ne sais quoi”—
and local paintings—as his favorite Paris bistro.
To capture the unique atmosphere, he included a video
with his YELLOWPAGES.COM listing. These days, business
at Chez Ben/Fahrenheit is cooking.
Customers locate Chez Ben/Fahrenheit
through AT&T’s print, online and mobile
Yellow Pages ads. “The result is a full
house every night,” said restaurant
owner Ben Weiss.