AT&T Uverse 2007 Annual Report Download - page 22

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20 | 2007 AT&T Annual Report
Ray Wilkins demonstrates YELLOWPAGES.COM
mobile search, just one of the ways AT&T
connects advertisers to ready-to-buy consumers
in real time.
In 2008, we’re introducing
a capability that enables advertisers
to pay only for the calls generated
by their AT&T ads, wherever they
may appear.
Local Search
When consumers need a plumber, florist,
tailor or other local service, they want to be
able to find the right person for the job quickly
and easily. Today, in addition to their trusty
AT&T Real Yellow Pages books, consumers
also want to search via their PCs, mobile
devices and televisions. No other company
is better-positioned to connect these buyers
to sellers—anytime, anywhere—than AT&T.
People searched the AT&T Real Yellow Pages for
a local business about 4 billion times in 2007, consulting
the 175 million books we print in 22 states. AT&T’s
YELLOWPAGES.COM online local search site connected
buyers to sellers on mobile devices, PCs and U-verse TV
screens more than 1.5 billion times in 2007. That was
a 50 percent year-over-year increase in the number
of YELLOWPAGES.COM searches.
20 | 2007 AT&T Annual Report
As more and more people search for local businesses while they’re
on the run, we’re making the task even easier with YELLOWPAGES.COM
applications for AT&T mobile devices, including the Apple iPhone.